Road to Recovery (Anti-Drug)

Heal Salone - Content Track

The Problem

Summary: The Kush crisis is often dehumanized. We see the "addict" but not the human struggle, which increases stigma and prevents community support for rehabilitation. The Problem: How can we change the narrative from "criminal" to "patient"? Why is empathy missing from the conversation on drugs?

Proposed Solution

Design a Reality Docu-Series Concept. The team creates the pitch deck and teaser trailer for a show following the rehabilitation journey of 3 youths. Hackathon Deliverable: A 2-minute emotional trailer video and a "campaign bible" detailing how the show would run and how viewers can support the participants.