The "Backyard Farmer" Series

Feed Salone - Content Track

The Problem

Summary: Urban youth view farming as "bush work," unaware that small-scale urban gardening can be profitable and cool. They lack the simple "how-to" knowledge to start. The Problem: How can we turn a backyard into a business? Why is agricultural content always technical and boring instead of engaging and lifestyle-focused?

Proposed Solution

Produce a TikTok/Reels Education Campaign. A series of fast-paced, 60-second vertical videos. Hackathon Deliverable: Five completed videos: 1. "How to plant Cassava in a bucket," 2. "The math of selling Peppers," 3. "Meet a 20-year-old farmer." etc… and a plan for a month publication